DotGo is an exciting new technology company. The co-founders have created a new text messaging language that enables all internet content to be distributed via text message simply by texting the company name (or url) to their SMS number DOTCOM (368266). They came to MSDS to create a brand for this new service while also providing a basis for their business marketing. The brand had to appeal to both technologically savvy as well as to more traditional companies. It had to feel contemporary without seeming frivolous.

With a new identity in place (designed by Dan Simms through MSDS) DotGo needed it to be extended across a stationery system, which I was asked to design. I based the stationery grid on the strong identity, while bringing a more unusual typographic treatment and copy-writing into the brand style to reinforce the contemporary and savvy nature of the company. I then created a strong pattern based on alternating ‘dots’ (punning on the company name) to form a grid for all additional content in the stationery. This grid was to be printed on the reverse of the paper and it would then show through the letterhead and notecards to provide a background for the written content. It was designed with a 4:3 ratio to allude to a screen, since the company would primarily exist through it’s mobile and internet presences.