Knock Airport is a small regional airport in Co. Mayo, Ireland. Its committee wanted to re-brand the airport as part of their large expansion programme called Vision 2020. As part of this, a new name – Ireland West Airport Knock – was chosen to reflect its position and stature as the main gateway to the West of Ireland. The identity itself combines the idea of flight and location, with the wings of a local Swift bird forming a view of Ireland’s western coast. The colours reflect this wild and rugged region, alluding to the areas’ abundant grass and heather. The typography is based on DTL Argo, chosen for its personality and rugged appearance, a natural fit for this quirky airport.

Since the airport is located in an Irish language (Gaeilge) speaking region, an official signature in that language had to also be designed. As part of the brand suite, many different versions of the identity had to be created, including the stacked (primary) and linear (secondary) versions in both languages as shown here.

I was tasked with creating a brand standards guide to assist those who would be primarily implementing the brand across the airport. The new identity and brand had been a significant departure for the airport and its staff. With this in mind, I wanted to provide some insight to its construction and the concepts behind it to help people understand it better and why they should take care when applying it.

The guidelines detail the identity itself and how it is constructed and to be used, as well as showing the alternate identities, the colour palette, the typographic palette and the concepts behind each.