Securing America’s Future Energy (SAFE) was one of the earliest voices in the national energy debate, and has since grown to become the leading advocate for legislative change to address U.S. oil dependence and its effect on national security. They are noted for bringing together leading figures from the business, military and government worlds and showing how each can work together in mutual self-interest for the national interest. By reframing the energy debate as a national security debate, SAFE have shown how comprehensive energy policy can be better approached to make legislation more likely. SAFE have worked with MSDS since their inception in 2005. While working with MSDS I worked on many of their projects, and these are a selection of the screen-based ones.
The SAFE News & Views was an emailer that I designed for use as a quarterly update from the SAFE President Robbie Diamond. It was designed to be eye-catching and informative, without alienating the audience (largely legislators and other advocates). Each section is brief and concise while highlighting new information or content that can be viewed in full on the SAFE website once the viewer has the time to do so. The design and color palette draw on the SAFE corporate palette and tie in with the existing site design to ensure that viewers are not confused when clicking from one to the other.
The invitations were for various events and press launches held by SAFE. The first (image 3) was for the launch of their Recommendations to the Nation policy report. The second (image 4) was for the launch of the National Energy Security Act 2009, new legislation which was largely based on SAFE’s Recommendations report.
The final 2 images show a fundraising event held by SAFE at the FedEx superhub in Memphis and hosted by Fred Smith (FedEx CEO and SAFE Council Co-Chair). The design was based on the FedEx colors (purple and orange) and set against an image of traditional stationery paper, alluding to the nature of the business.
All invites were sent electronically only.